It has been a while since I have dipped my toes into the Blogging Pond. It was not for a lack of interest, I can assure you of this. We at AmeriBag have been very busy with an exciting new project which I can now announce to all our friends and fans… and the 3 of you out there who read my musings. Hah!
Just the other day we signed the final papers to buy the Cerf Brothers Bag Company of St. Louis, MO. It has been a rather hectic few months for us, as you might imagine. Today the world, and all of you, are being told of this wonderful news. We have a new addition to the AmeriBag group of companies, and the new name of the company is Cerf Products Inc.
This is a story akin to the Phoenix of mythology. Cerf Brothers, was started 95 years ago, and has been a family-owned concern for all this time. During the last year or so they fell on hard times, as did many good solid companies. They fought hard and valiantly, but it was a sad set of affairs for this reputable major supplier of terrific bags and gear for the hunting and outdoor markets. Long story short, we were called in by the family to buy the company and continue their tradition of producing and marketing high quality products for their many loyal customers.
In my world “synergy” is a very important consideration. I always look for those moments when similar attributes can mesh in a positive way to create an even better result. Cerf fits that criteria to a T! Their dogged and proven dedication to producing quality goods with value and function in mind matches AmeriBag’s philosophy. It’s a perfect match, and we are proud to now have them in our family!
In the weeks and months to follow we will be very busy integrating Cerf into our company. We will be hiring new people, growing our facility on AmeriBag Drive, and generally supporting the potential of merging these two great companies into one homogeneous entity. It is this kind of energy and excitement that makes my job great; it is this kind of growth that makes me proud that Margery and I started AmeriBag back in the day-and proves that hard work and dedication to a dream is worth the effort…
Well, another year is coming to an end and a new year will be starting soon. And what a year this has been! A real rollercoaster ride in every sense. Consider how this year started – the doubt, the worry and concerns about life and the economy. It was like driving down a long dark road with no headlights. It has been both an adventure and a learning process for us all.
At AmeriBag it has been a great opportunity to test our metal, to re-examine our mission and learn to better serve our customers and loyal audience. We did not sit about idly and wait for change; rather we accepted the challenge and pushed forward. Our history at AmeriBag has taught us that innovation and creativity are the weapons to battle adversity. It is how the Healthy Back Bag® came to being. The concept was a response to debilitating injury and a need to find a solution.
This new and improved Web site is testament another example of our efforts to make progress in a time when many wanted to stay with the status quo. AmeriBag.com is now easier to use, improved graphics and now there are more tools to learn about our products. We have made it easier for you to click through and view the pages without having to scroll up and down. We have added such features as our AmeriBlog page, the interactive features of Twitter and Facebook and a new section for clearance products that give you all an opportunity to save money by offering discontinued colors and styles.
Adversity can be a time of simply throwing in the towel and letting events unfold, or it can be a time of innovation and inspiration. It is about how we respond to challenges that sets us apart in business and life. I always look at tough problems as an opportunity to create good solutions. To challenge is to learn; to question is the impetus for creativity. This past year has given us all lessons to be learned, the lessons may have been hard at times, but how else do we learn to become better life?
We wish each and every one of you a safe, healthy and happy holiday. Let us all look forward to 2010 with hope, belief in ourselves and the knowledge that we can improve our lots in life through the power of positive acts.
The present economic awakening has brought many lessons to the forefront for us all. We were all shaken to the core when the bottom fell out of our economy. It was a shock! But as the old saying goes… “In every dark cloud there’s a silver lining.” One positive aspect that seems to be developing is a real change in how people are now shopping.
When credit was flowing like a raging river and plastic was the most popular coin of the realm, we were all spending more freely. We had become a society of freewheeling consumers. Our purchases were more about what we WANTED, not necessarily about we actually NEEDED. The economy was booming and we were booming along with it. The concept of bust was laughable… Oops!
Today the story is changing in my way of seeing things. People are becoming much more aware and certainly more careful about how they are spending their money, and what they are getting for their dollars spent. The importance of getting value for our money is taking a new precedent in our buying habits. We are quickly learning to buy smarter and be smarter about our choices. This is a good thing… a really good thing!
Since AmeriBag was founded in 1987, our design strategy has always been about 3 simple and attainable elements – quality, function and value. Fashion has rarely been an inspiring force; the style of our lifestyle has always been what motivates us. Our Healthy Back Bag is a perfect example of a lifestyle product because it is functional, made well and priced fairly. The added benefit that it reduces weight stress and brings organization to our lives simply serves to add to the value. You get your money’s worth. It is the basic equation of value for all of us.
In this fast-paced cost-conscious new world of today we can learn to separate the wheat from the chaff with consumer products, and recognize quality and affordability. We should take the time to find products that do the job right, don’t cost an arm and a leg, and won’t impede our forward motion. It’s not a lot to ask of ourselves, and what we should all demand of those who offer their goods for us to buy…
So here I am, Friday afternoon, first Friday of October in the Hudson Valley, sitting at my keyboard in my office while the world outside is slowly turning autumn colors, the nip is on the air and it’s no longer weather for shorts and sandals. Just came back in from our parking lot to verify that the temperature is 52º. Don’t want to start my blogging career giving out erroneous information!
Okay, so I got the facts above right… now where do I go from here? What do I say to all of you out there in the world at large… or at least the few who will even read this attempt to communicate? Hmm? What do you want to hear from the one of the founders and President/CEO of AmeriBag Inc.?
A fair warning here…I’m not your typical corporate type. Don’t wear pin striped suits, don’t do power lunches, no lavish parties to entertain customers or any of the more seemingly expected and accepted trappings of the world of business. Never have believed in such silliness! Not sure that any of that stuff helps to make a company a success or adds to the ability of it being able to respond to the challenges of doing business. My personae is not going to get people to appreciate our products because I am not the company. I am just the guy who is tasked with helping the real company, our employees, do what they need to do to make this whole arrangement function.
Being at the top, so to speak, really means that I am at the bottom of it all! Most students of business see the corporate flow chart like a pyramid, with the senior-most officer at the very top. I think they have it upside-down because in my world I see that pyramid standing on it’s head, or point, in this discussion. Companies are the sum of their “family of employees”, and my experience has taught me that too many managers miss or deny this simple fact. The workplace is no different than what works at home, it is about respect and working together to succeed and survive.
Since the day we started AmeriBag in June of 1987, it has been a team effort. My position as owner never got in the way of me sitting down at a sewing machine to do the same work as everyone else. No reason why I shouldn’t labor and sweat like everyone else when the call comes. My philosophy is simple, every job is directly and equally connected to our final product in every way. Titles and prestige do not really matter, respect and appreciation of each other is what makes it all click!
Well, not probably the best opening salvo into the world of Blog, but better that you all get to know a little about me and my way of thinking to help understand what is about to come at you in the future from this mind and soul. To Blog, I am being told, is to communicate in a broad-spectrum approach to a diverse audience. In short… I get to chat with you! I like to chat, and I love to get responses. The ability to communicate and share ideas is the blessing of humanity, and I for one hate to waste a good thing… because maybe if we shared more, we’d understand more!
