The present economic awakening has brought many lessons to the forefront for us all. We were all shaken to the core when the bottom fell out of our economy. It was a shock! But as the old saying goes… “In every dark cloud there’s a silver lining.” One positive aspect that seems to be developing is a real change in how people are now shopping.
When credit was flowing like a raging river and plastic was the most popular coin of the realm, we were all spending more freely. We had become a society of freewheeling consumers. Our purchases were more about what we WANTED, not necessarily about we actually NEEDED. The economy was booming and we were booming along with it. The concept of bust was laughable… Oops!
Today the story is changing in my way of seeing things. People are becoming much more aware and certainly more careful about how they are spending their money, and what they are getting for their dollars spent. The importance of getting value for our money is taking a new precedent in our buying habits. We are quickly learning to buy smarter and be smarter about our choices. This is a good thing… a really good thing!
Since AmeriBag was founded in 1987, our design strategy has always been about 3 simple and attainable elements – quality, function and value. Fashion has rarely been an inspiring force; the style of our lifestyle has always been what motivates us. Our Healthy Back Bag is a perfect example of a lifestyle product because it is functional, made well and priced fairly. The added benefit that it reduces weight stress and brings organization to our lives simply serves to add to the value. You get your money’s worth. It is the basic equation of value for all of us.
In this fast-paced cost-conscious new world of today we can learn to separate the wheat from the chaff with consumer products, and recognize quality and affordability. We should take the time to find products that do the job right, don’t cost an arm and a leg, and won’t impede our forward motion. It’s not a lot to ask of ourselves, and what we should all demand of those who offer their goods for us to buy…